Our Story

Hi! My name is Erin Schmidt and I launched What to Wear Solutions in 2025. The company is inspired by my lifelong love of fashion. I studied fashion design at Parsons after spending a career in consulting in Washington, DC (major change). Then I spent 8 years as a retail analyst writing about trends in the apparel industry. 

I (finally) launched What to Wear Solutions because I realized my true calling has been in styling all along. I have been helping my friends and colleagues shop for years and I truly love helping people  look their best. My diverse background has been very helpful in terms of understanding clients' needs in styling and personal shopping; I have firsthand knowledge of working in a corporate environment so I understand the items clients are seeking for workwear wardrobe refresh appointments. I have a deep  understanding of apparel fabrication from studying fashion design, so this is very helpful when I recommend specific silhouettes for different body types for personal styling.  

I have gained incredible professional styling experience currently at Nordstrom's NYC Flagship store in the women's contemporary department and also previously at Anthropologie's NYC flagship store at Rockefeller Center. In my spare time, I vigorously shop sample sales, go on long walks while listening to books, research industry trends, and talk with my sisters and friends. 

Please reach out to me by email. I would love to hear from you and help you to solve and simplify any fashion challenges you may have! It will be great fun :) Erin